As Strategic Director at Quantock, I lead brand transformation and growth strategy for independent schools across the UK. In recent years, my focus has been on helping schools clarify their positioning, strengthen admissions performance and build long-term marketing infrastructure in an increasingly competitive landscape.
I work closely with Heads, Governors and senior leadership teams to develop distinctive brand platforms, admissions-focused messaging and integrated marketing systems spanning digital, print and in-person engagement. With a background in design, I bring a strategic approach that balances clarity, creativity and commercial discipline.
I’m naturally curious about how things truly work – from admissions journeys to internal culture – and I’m comfortable asking the difficult questions that lead to clearer thinking. I believe the best work comes from honest conversations, shared ambition and relationships built on trust over time.
Ultimately, I care about work that feels considered and coherent in the real world – helping schools move from reactive marketing to confident, purposeful communication that supports sustainable success.