Mary Hicks, Consultant

For over 40 years Mary has lived, worked and been involved with several boarding schools.  Over this time she spent 18 years as a boarding houseparent to both boys and girls; managed a school’s commercial enterprise company, sat on senior leadership teams, travelled extensively for student recruitment, parent and alumni events and completed a ten-year tenure as a prep school governor.  However, her primary role and passion has always been in the field of admissions, marketing and customer care.  She was one of the first directors of marketing and admissions in the sector, and has been involved with AMCIS since its inception, holding a Masters in Schools Marketing.  Now mostly retired, she remains involved in the sector as a consultant providing admissions, marketing training and advice to schools in the UK and overseas and is a lead trainer for the AMCIS Diploma in School Admissions Management.