Nicola Lutz helps admissions and marketing teams in schools convert more enquiries into enrolments, with less stress and more consistency.
She is the founder of No Fluff, the specialist sales consultancy for the education sector, with 30 years in student recruitment, sales leadership, and coaching. Best-selling author of sales guide, Spend Less, Sell More, Nicola has worked with independent schools and education consultants worldwide to refine follow-up, improve conversion, and build enrolments with integrity.
A Fellow of the Institute of Sales Professionals, Director of StudyTravel and host of the Selling Education podcast, she is known for her direct, practical approach that leaves teams with clear, actionable steps they can use straight away to increase conversion rates.