Sarah Willoughby – Head of Marketing, Lancing College
Sarah is Head of Marketing at Lancing College, where she leads the College’s brand, marketing and communications strategy across its family of schools. With a background in strategic marketing and creative communications, Sarah is passionate about strengthening school brands through purposeful storytelling and commercial innovation.
At Lancing, Sarah has been instrumental in developing new approaches to brand positioning and revenue diversification, ensuring that the College continues to thrive in an increasingly competitive independent education market.